Telling A Story: Make An Emotional Connection

This post is about finding a voice, because it just takes one person to create a connection. I just created a story about a new technology @Con Edison is using with LanguageLine Solutions to help hearing impaired customers.

In this case I was unable to speak to an actual customer on camera, so instead I turned to one of our employees, who made it very clear, this technology was personal. When you create your stories, always make an emotional connection. Thank you Evelyn Escobar for allowing me to share your story.

Click the image to watch my video.